Reading Festival leads the way with deposit scheme

Biffy Clyro on the Main Stage, Reading Festival 2010Exactly one month after being embarrassed by a line-up leak, Reading Festival has launched a deposit scheme to help shift the last of its day and weekend tickets. 

The way the system works is you can reserve your ticket now for a £7 booking fee, with only 25 per cent of the ticket price paid up-front. The remaining balance is then paid in three equal instalments over the next three months.

Some may say they’re just copying Glastonbury, but the key difference is that most of the line-up has been revealed before you commit to pay and the monthly chunks of £48.12 are much more affordable than the £150 lump sum Glastonbury asked for earlier this month.

Also, Reading has a much younger target audience, so it makes sense to offer a staggered way to pay. With the price of festivals going up across the board and punters budgets being stretched tight, this could be the way forward for many UK music fests.

This year’s Reading and Leeds Festivals, just in case you haven’t already heard, will be headlined by My Chemical Romance, The Stokes, Pulp and Muse.

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