I think it’s fair to say that if you want to see the future of technology then look East. More specifically, look to Japan. The Japanese always seem to be one step ahead, but this time I’d be quite worried if they are:
Hatsune Miku is the brainchild of Crypton Future Media and a record executive’s dream. No artistic differences, no off days, no diva behaviour. This is because, in case you haven’t already figured it out, she’s a hologram. Not just that, a hologram that can sing in perfect autotuned tones (albeit in Japanese).
What worries me about this video, is that it represents a lot of what’s going wrong with the UK music scene in the X-Factor generation. The homogenised vocals are clearly meant to be balanced out by the authenticity of having a live band, and yes, Miku’s J-Rock stylings have an undeniable appeal to them, but it’s all so incredibly soulless and that scares me rigid.
Maybe it’ll never take off in Europe, but I just can’t shake the thought that Simon Cowell would leap at the chance to literally make pop stars on an annual basis…