Kick Up The Fire Money Men unsigned bandTwo years ago, when Kick Up The Fire released their self-titled debut ep, I boldly suggested that they could take 2011 by storm.

Well it’s 2012 and they’ve only just got round to releasing their follow-up effort. Can’t win them all, eh?

Happily, the band’s sophomore effort is more than worth the wait. ‘Money Men’ is a tightly honed record, with each track as well produced and catchy as the last. Much like on their debut ep, the band still retain a slow-burning style, which may not knock your socks off at first, but gradually worms its way into your mind.

Lead singer Kenny Wastell’s lyrics are a big reason for this, with clever turns of phrase as he poetically skewers lad-mag culture on opening track ‘Loaded’. The more rhythmic guitars help to create a danceable tempo, and the lead guitar licks on ‘Spiders’ add plenty of flair.

‘Takeover’ is possibly the best of the bunch, acting as a passionate call-to-arms for disenchanted commuters and office drones, while ‘White Cube’ draws proceedings to a close with quirky rhythms and incongruous brass, much in the vein of Biffy Clyro (circa ‘Infinity Land’).

The only real criticism to be made is that the band don’t make as much of the call and response vocals that worked so well on their last record, which is a shame.

But it must be said ‘Money Men’ feels like a more coherent and polished effort, it proves their worth as one of the UK’s most exciting prospects, and at just 12 minutes long it will leave you crying out for more.

You can read more about Kick Up The Fire on their hilariously foul-mouthed blog, and if you head to their Bandcamp page before Monday 30 July, you can download their debut ep for free.

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